Let’s do it! Carpe Diem

In March 2011, three friends and ex-classmates met at the Café Ritazza in London’s Paddington station.

Purvaai Pvt. Ltd.- Co-Founders

From Top to Bottom: Tarangini Suresh, Priya Raghavan, Sonali Deshpande

Priya, quiet, serious, assisting her family’s business in India remotely from London while at the same time looking for a job or wanting to start a new business in the UK; Sonali, funny, smart, top of the class during our post-graduate studies, already an entrepreneur and mom-of-one; and Tarangini, with previous experience in exporting hand-crafted home linen from India, having recently quit her job in digital marketing, a firm believer in entrepreneurship.

We were there to discuss the wisdom of giving up our respective searches for 9-to-5 jobs and starting off on our own- becoming ‘Entrepreneurs’. After several cups of coffee and tea and more muffins than were good for us, we had decided- we would take the plunge! After all, with a depressed economy and good jobs few and far between, what did we have to lose?

Hand stamped collection (Indian block printing and Kalamkari inspired)

Hand stamped collection (Indian block printing and Kalamkari inspired)

And so it was decided, given our common love for all things beautiful, and particularly Indian, hand-crafted home linen, that was what our business would be. We would start a business with curated, designer, decorative soft-furnishings. In the coming posts we would like to share the story of how we came to start this business and how’re we’re getting on with it- including some tips and tricks of the trade. We hope you’ll enjoy the story, and if you’re on the fence about starting a business yourself, we hope our journey will excite and inspire you enough to do it already!

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This entry was posted in Launching a Home Decor company - our Journey by Purvaai Home Decor. Bookmark the permalink.

About Purvaai Home Decor

Purvaai, which means ‘Winds from the East’ in the ancient language Sanskrit, explores and reflects the diversity of Indian art and craft, its cultural influences and a plethora of relationships, which nurture creativity and ingenuity. The range of Indian handicrafts is as diverse as the sub-continent itself. At Purvaai, we aim to share the knowledge about these ancient crafts and create an awareness and appreciation of many of the lesser-known techniques. Our unique designs largely use locally sourced natural fabrics, handcrafted textiles and traditional Indian embroidery techniques. Our product range, which includes cushions, throws and bedspreads, will enliven your home through exquisite art-like designs. The designs are not only reminiscent of vibrant India but also resonate with all the elegance of modern Indian design.

1 thought on “Let’s do it! Carpe Diem

  1. Hi team Purvaai
    You left the blog when it was just getting better to read…do post your developments more often and team blossoms wish your endeavor all the best in coming future…It means more money for us too 🙂

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