Home textile design competition announced for UK design students and recent graduates

Purvaai announces a home textile design competition for all students living in the United Kingdom who are either pursuing a design degree or diploma or have recently (in the last 3 years) graduated from a UK-based design institute.

Purvaai’s ‘Textile Design Competition 2012’ entails designing a range of table linen including runner(s), napkin(s) and table cloth(s) OR designing decorative cushion cover(s) and throw(s) based on the theme “Reminiscing the Raj”.

“The days of the British Raj evoke nostalgia for the royalty of yore”, says Toolika Gupta, Creative Consultant and Competition Lead for Purvaai. “Those luxurious palaces and gardens, full of exotic Indian riches and a blending of the Mughal and British styles are full of inspirations. The beautiful chintz, Kashmiri shawls, miniature paintings, carved wooden boxes with secret compartments, the rich carpets or kaleens as they were called, and the dazzling white marble walls with semi-precious stone inlay in floral motifs- these were the reasons India was called ‘a jewel in the crown’ of the British Empire.” she adds.

Priya Raghavan, Co-founder and Director of Purvaai says “With this competition we hope to offer young, talented designers a platform to reinterpret this nostalgia in their very own special way.” Applicants may choose to design prints or embroidery and suggest base fabrics, colour-ways and finishing techniques.

Applicants must register by completing the competition form, which may be downloaded from the website www.purvaai.co.uk. They must also submit a concept note of about 150 words. Competitors can send in detailed inspirational pictures and notes along with fabric choices with each design, if they so desire, however this is not mandatory.

Learn more about Purvaai’s Textile Design Competition 2012 here.

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About Purvaai Home Decor

Purvaai, which means ‘Winds from the East’ in the ancient language Sanskrit, explores and reflects the diversity of Indian art and craft, its cultural influences and a plethora of relationships, which nurture creativity and ingenuity. The range of Indian handicrafts is as diverse as the sub-continent itself. At Purvaai, we aim to share the knowledge about these ancient crafts and create an awareness and appreciation of many of the lesser-known techniques. Our unique designs largely use locally sourced natural fabrics, handcrafted textiles and traditional Indian embroidery techniques. Our product range, which includes cushions, throws and bedspreads, will enliven your home through exquisite art-like designs. The designs are not only reminiscent of vibrant India but also resonate with all the elegance of modern Indian design.

1 thought on “Home textile design competition announced for UK design students and recent graduates

  1. Pingback: And the award goes to….. | Purvaai Home Decor

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