One more step forward (and a HUGE one it is)

Purvaai's Core Collection

After an activity-filled start to 2012 at Purvaai, today marks yet another new beginning!

We are very happy to announce the launch of our eCommerce site – You can now browse through our unique collections on our site, select your favourite products and buy them right then and there.

So what are you waiting for? Shop now for Purvaai’s exquisite products – from anywhere in the world – as long as you only need delivery within the UK*!

We are also pleased to report the great response we’ve received to our Textile Design Competition.

Our impressive judges’ panel only helped to generate greater interest and we’re still receiving registrations every day. So, Purvaai has decided to extend the registration deadline to April 30th 2012. If you know of anyone who wants to apply but has been worrying they’ve missed the deadline, please tell them they can still participate.

*Because at present we only ship within the British Isles including Northern Ireland, Isle of Man and Jersey and the Channel Islands. But to those of you who live elsewhere, don’t worry, we’re working on delivering our products all over the world.

Announcing- Judges’ panel for the textile design competition

Last month, we proudly announced our first ever Textile Design Competition for all UK design students and recent graduates. At the time, we knew who we wanted on the judges’ panel but weren’t sure if all of them would want to/ be able to be on it.

We’re really pleased confirm that almost everyone we approached to be on this panel agreed! So now we have this fantastic mix of industry stakeholders ranging from interior designers, retailers and trade buyers, academics and journalists, who we hope will be able to encourage the students and recent grads participating in the competition and help them as they start their careers.

The judges’ panel now includes-

Diane Claridge- an independent interiors designer, whose clients are among the who’s who of London;

Ellie Tennant

Ellie Tennant

Ellie Tennant- Celebrated freelance interiors journalist, blogger and stylist, who specialises in trends, interviews, shopping, columns, news, lifestyle features, design and social media;

Toolika Gupta

Toolika Gupta

Toolika Gupta- Academic and fashion and textiles researcher, whose particular areas of interest include the history of textiles and fashion, especially Indian textiles, surface design techniques, sustainable and ethical fashion and fashion studies;

Tracy Kitching

Tracy Kitching

Tracy Kitching- Charming proprietor of the popular London curated home décor store, Opium;

Vaishali Sinha

Vaishali Sinha- Accomplished textile designer and manufacturer with her own design studio and manufacturing unit based near Delhi, India.