She Sells Seashells on the Seashore

This phrase evokes a wonderful sense of nostalgia with images of long sandy beaches, sun bleached driftwood, naive string of shells hanging in the neck, reckless abandon while frolicking in the warm waters… an envelope of peace and well being.

As many of us are now taking ‘staycations’ or holidaying within the UK, English seaside scenes have also become a prominent theme on soft furnishings. For your living room or bedroom, soft furnishings and linens in aquatic colours – blues, greens and whites – will help create the nostalgia. Take a look at these inspiration images inspiring the nautical theme.

Great British Seaside

We are particularly digging this trend for the bedrooms – what wonderful calm at the end of a hectic day! Now all it needs is Frank Sinatra serenading in the background…purrfect!

Calm Nautical Oasis

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The Winner(s) Takes it All…

As a part of its three day selling exhibition at CraftCentral in Clerkenwell, Purvaai hosted a Champagne Reception in honour of the participants and winners of its very first Textile Design Competition.

The Champagne Reception was the culmination of Purvaai’s Textile Design Competition, which ran in April and May 2012. The theme of the competition was ‘Reminiscing the Raj’ and participants were given a free reign to interpret the age of Indian Royalty and the effects of the British Raj on the arts and crafts of India.

The entry which won first place, by Chloe Hamill of Manchester School of Art, featured India’s national bird, the Peacock – a favourite of the erstwhile Indian royals, whereas runner up Laura Andrews of University of Brighton, was heavily inspired by Indian art and architecture, with geometric patterns and bright colours figuring prominently in her designs.

Chloe Hamill with her First Prize winning entry

“We can only imagine how hard judging all the lovely designs must have been for our judges’ panel”, said Priya Raghavan, Director and Co-founder of Purvaai. “But the winners are truly deserving of the titles.” Toolika Gupta, creative lead for the competition as well as one of the judges, addressing the gathering said “There is a lot of design talent out there, and this competition proved it without a doubt.”

Currently running at the Pennybank Chambers in St John’s Square, Purvaai’s home décor showcase (the selling exhibition) is set to run from Thursday, June 7th to Saturday, June 9thand is open to the public with late night shopping everyday. Images of all entries of the competition are also on display.

More images of the Award Ceremony available here.

Laura Andrews Second Prize winning entry

Diamond Jubilee Sale

Why have a Jubilee weekend when you can have a Jubilee Month?

We’ve decided to do just that with fab events and a whopping sale all through June

So grab a stylish bargain to ‘posh up your parlour’ by shopping online or come and see us at one of these events:

June 7-9: Craft Central, London

June 30: Norden Farm Centre for Arts, Maidenhead

More info on www.purvaai.co.uk