The Winner(s) Takes it All…

As a part of its three day selling exhibition at CraftCentral in Clerkenwell, Purvaai hosted a Champagne Reception in honour of the participants and winners of its very first Textile Design Competition.

The Champagne Reception was the culmination of Purvaai’s Textile Design Competition, which ran in April and May 2012. The theme of the competition was ‘Reminiscing the Raj’ and participants were given a free reign to interpret the age of Indian Royalty and the effects of the British Raj on the arts and crafts of India.

The entry which won first place, by Chloe Hamill of Manchester School of Art, featured India’s national bird, the Peacock – a favourite of the erstwhile Indian royals, whereas runner up Laura Andrews of University of Brighton, was heavily inspired by Indian art and architecture, with geometric patterns and bright colours figuring prominently in her designs.

Chloe Hamill with her First Prize winning entry

“We can only imagine how hard judging all the lovely designs must have been for our judges’ panel”, said Priya Raghavan, Director and Co-founder of Purvaai. “But the winners are truly deserving of the titles.” Toolika Gupta, creative lead for the competition as well as one of the judges, addressing the gathering said “There is a lot of design talent out there, and this competition proved it without a doubt.”

Currently running at the Pennybank Chambers in St John’s Square, Purvaai’s home décor showcase (the selling exhibition) is set to run from Thursday, June 7th to Saturday, June 9thand is open to the public with late night shopping everyday. Images of all entries of the competition are also on display.

More images of the Award Ceremony available here.

Laura Andrews Second Prize winning entry

Advertisements
This entry was posted in Shows and Events and tagged , , , , , , , , by Purvaai Home Decor. Bookmark the permalink.

About Purvaai Home Decor

Purvaai, which means ‘Winds from the East’ in the ancient language Sanskrit, explores and reflects the diversity of Indian art and craft, its cultural influences and a plethora of relationships, which nurture creativity and ingenuity. The range of Indian handicrafts is as diverse as the sub-continent itself. At Purvaai, we aim to share the knowledge about these ancient crafts and create an awareness and appreciation of many of the lesser-known techniques. Our unique designs largely use locally sourced natural fabrics, handcrafted textiles and traditional Indian embroidery techniques. Our product range, which includes cushions, throws and bedspreads, will enliven your home through exquisite art-like designs. The designs are not only reminiscent of vibrant India but also resonate with all the elegance of modern Indian design.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s