Purvaai’s Textile Design Competition Reloaded- Students and Fresh Grads invited

Competition Participants

Entries from the competition in 2012

Calling all student designers and recent graduates of textile/ interior design programs! If you are a whiz at design and want to be noticed, then you simply can’t miss Purvaai’s second annual Textile Design Competition.

After a resounding response to our first ever competition last year, Purvaai’s Textile Design Competition 2013 is an opportunity for talented young designers- students and recent graduates of UK-based design programs, to showcase their talent to industry stakeholders and the public at large (and also a chance at winning the cash prize.)

The theme for Purvaai’s Textile Design Competition 2013 is ‘Naturally Yours’. This theme is drawn from a top trend emerging for 2013 of the ‘Natural Home’- a cozy nest of texture and pattern both inspired by nature and grounded in an earthly palette. “This trend directs the desire to reflect the natural world in a tranquil home environment”, says Llenay Ferretti, Trade Development Consultant East & Central Africa Trade Hub.

Even Pantone’s colour of the year is ‘Emerald’. Described as being  “Lively. Radiant. Lush… A colour of elegance and that enhances our sense of well-being, balance and harmony.” The Pantone site says, “It is the colour of growth, renewal and prosperity, no other colour conveys regeneration more than green.” As a generation turns its attention to conservation and regeneration, materials such as handloom cotton, raw silk, wool and un-dyed fibres in linen or flax put sustainability top of mind. There is an increased appreciation for natural plant-based dyes, which influences the approach to beauty in an ecologically friendly way.

According to trend agency Lobster Concepts, a new generation of designers is reviving traditional craft techniques. Less is more and humble yet precious textiles are leading.

With the theme of ‘Naturally Yours’, Purvaai’s Textile Design Competition 2013 provides young, talented designers a platform to present designs inspired by Nature. They are welcome to interpret this theme in their own special way.

Registration forms are now available for download on the site.

IMPORTANT DATES:

  1. 1st April 2013 – Last date to register by completing, signing and sending the registration form to competition@purvaai.co.uk
  2. 30th April 2013 (midnight) – Final deadline for submission of designs.
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About Purvaai Home Decor

Purvaai, which means ‘Winds from the East’ in the ancient language Sanskrit, explores and reflects the diversity of Indian art and craft, its cultural influences and a plethora of relationships, which nurture creativity and ingenuity. The range of Indian handicrafts is as diverse as the sub-continent itself. At Purvaai, we aim to share the knowledge about these ancient crafts and create an awareness and appreciation of many of the lesser-known techniques. Our unique designs largely use locally sourced natural fabrics, handcrafted textiles and traditional Indian embroidery techniques. Our product range, which includes cushions, throws and bedspreads, will enliven your home through exquisite art-like designs. The designs are not only reminiscent of vibrant India but also resonate with all the elegance of modern Indian design.

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