Winners of Purvaai’s Textile Design Competition 2013 announced

On July 18th, 2013, Purvaai announced the winners of its second annual Textile Design Competition at an awards ceremony held at Craft Central in London.

Victoria McLean and Elise Nichols were the first and second place winners, respectively. They are both students of the Winchester School of Art.

Winners of Textile Design Competition- Victoria McLean & Elise Nichols

Winners of Textile Design Competition- L to R-Victoria McLean & Elise Nichols with judge Nicola Holden (extreme right in blue.)

The theme of the competition this year was ‘Naturally Yours’, inspired by current designs trends and Pantone’s shade of the year- Emerald Green- and participants were free to interpret the theme as they best saw fit.

The many entries reflected the breadth of the theme as participants took inspiration from flora, fauna, sea life and even the insect world!

The first place winner, Victoria McLean, is currently a second year student at the Winchester School of Art, studying for a BA Hons in Fashion and Textile Design.

Tori’s entry used a colour palette inspired by Pantone’s shade of the year, Emerald Green. The sea blues and the various soft and warm shades of green in the designs are reminiscent of spring. The motifs are a combination of floral designs boldly superimposed on striking bird and leaf motifs.

Victoria McLean's first place winning entry

Victoria McLean’s first place winning entry

Her design note suggests the use of high-end fabrics for production such as shot-silk and techniques such as screen print, embroidery and applique.

Elise Nichols, the second-place winner of Purvaai’s Textile Design competition, is also a student of the Winchester School of Art.

Elise’s designs are particularly well-suited for digital printing. The first of her designs ‘Reflected Leaves’ is based on a popular trend of 2013, which is ‘mirroring’. She used a single leaf design, repeated and superimposed about 40 times.

Elise Nichols' second place winning entry

Elise Nichols’ second place winning entry

The colours are earthy and autumnal with browns and beiges dominating, but with a pop of blue to brighten the effect. The other design in her submission comprised a hand-drawn acorn nut repeated in a more orderly fashion. The tops of the acorns are brightly coloured, making the design very contemporary and appealing. Her recommendation for a base fabric for both designs is heavy cotton.

Sarah Campbell of Collier Campbell

Veteran designer Sarah Campbell of Collier Campbell was a surprise guest at the Textile Design Awards Ceremony.
(img courtesy:

The big surprise of the evening was a treat for the participants in the form of Sarah Campbell, veteran textile designer and one of the founders of textile design firm, Collier Campbell. Sarah’s brief address to the competition participants stressed the need for designers to show tenacity in their chosen field and to not give up on themselves or their designs if they are not instantly successful. Very sound advice we thought!

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About Purvaai Home Decor

Purvaai, which means ‘Winds from the East’ in the ancient language Sanskrit, explores and reflects the diversity of Indian art and craft, its cultural influences and a plethora of relationships, which nurture creativity and ingenuity. The range of Indian handicrafts is as diverse as the sub-continent itself. At Purvaai, we aim to share the knowledge about these ancient crafts and create an awareness and appreciation of many of the lesser-known techniques. Our unique designs largely use locally sourced natural fabrics, handcrafted textiles and traditional Indian embroidery techniques. Our product range, which includes cushions, throws and bedspreads, will enliven your home through exquisite art-like designs. The designs are not only reminiscent of vibrant India but also resonate with all the elegance of modern Indian design.

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