Purvaai launches new collections at Top Drawer 2013

On its third outing at Top Drawer, to be held from September 15-17 at Olympia, London, Purvaai, is all set to unveil its newest range of products.

Split into three distinct yet cohFloralJaal_500esive collections, Hand Stamped, Hand Woven and Hand Embellished,

Purvaai’s product offering this time comprises made-ups for the home, exclusive personal accessories such as scarves, stoles and bags, fabric as yardage, which can be converted into bespoke products on request and brand new textile-based gift items. The three collections, each focusing on a unique aspect of hand work, will make it easy for visitors to the show to visualise how mixing and matching the techniques can help them develop a look that is all their own.

HandblockprintedElephants_500The Hand Stamped collection features gorgeous hand block-printed cottons and silks in a variety of motifs and colours, traditional as well as contemporary. On offer are a complete bedding range including flat sheets, duvet covers, pillow cases, and quilts in bespoke designs. Also available are a wide range of scarves and stoles to help brighten what would otherwise be a rather somber Autumn-Winter wardrobe.

BhagalpurScarf2_500Naturally dyed pure sheep’s wool, silks and cotton woven on traditional hand looms and eco-friendly fabrics made from Hemp and Nettle make up the Hand Woven range. Available either as yardage or as made-ups and personal accessories, these fabrics are perfect for Autumn-Winter.

modifiedchevronforblogDelicate hand embroidery in soft pastels and punchy accent colours, the quilts and cushions that form a part of the Hand Embellished range feature the traditional techniques of Kantha, bead work and appliqué.

nettlebaggreyWe are more than happy to work with interested buyers on bespoke requirements. We can undertake all the work from designing and sampling to finally producing the order. There are discounts available for orders placed at Top Drawer and also quantity discounts available after the show.

Visit us at Stand B119, at Top Drawer 2013, September 15-17, at Olympia, London.

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About Purvaai Home Decor

Purvaai, which means ‘Winds from the East’ in the ancient language Sanskrit, explores and reflects the diversity of Indian art and craft, its cultural influences and a plethora of relationships, which nurture creativity and ingenuity. The range of Indian handicrafts is as diverse as the sub-continent itself. At Purvaai, we aim to share the knowledge about these ancient crafts and create an awareness and appreciation of many of the lesser-known techniques. Our unique designs largely use locally sourced natural fabrics, handcrafted textiles and traditional Indian embroidery techniques. Our product range, which includes cushions, throws and bedspreads, will enliven your home through exquisite art-like designs. The designs are not only reminiscent of vibrant India but also resonate with all the elegance of modern Indian design.

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