Purvaai exhibits in trendy Clerkenwell, London- August 12th-17th, 2014.

For the third year running, Purvaai is exhibiting in the quirky, artsy London neighbourhood of Clerkenwell.

Visit our annual Creative Textile Showcase being held this week at The Showcase at Craft Central, a pioneering not-for-profit organisation dedicated to building a strong future for craft and design.

On show are our newly launched personal accessories including Bags & totes in interesting fabrics like nettle& hemp, stoles & scarves in cotton voile, hand woven silk and pure sheep’s wool along with our ever popular soft furnishings viz. cushions, throws, bed linen and very covetable new table linen, perfect for al fresco dining this summer.

block print table cloth

New hand block printed Table Cloth








There are great discounts on all products plus a very special extra 10% off on presentation of this flyer:

10% off discount flyer

Flyer for extra 10% off at Purvaai’s Creative Textiles Showcase 2014










There is late night shopping from today (August 13th) until Friday (August 15th). So stop by for some delightful and unique accessories at The Showcase, Craft Central, 33-35 St John’s Square, London EC1M 4DS.



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About Purvaai Home Decor

Purvaai, which means ‘Winds from the East’ in the ancient language Sanskrit, explores and reflects the diversity of Indian art and craft, its cultural influences and a plethora of relationships, which nurture creativity and ingenuity. The range of Indian handicrafts is as diverse as the sub-continent itself. At Purvaai, we aim to share the knowledge about these ancient crafts and create an awareness and appreciation of many of the lesser-known techniques. Our unique designs largely use locally sourced natural fabrics, handcrafted textiles and traditional Indian embroidery techniques. Our product range, which includes cushions, throws and bedspreads, will enliven your home through exquisite art-like designs. The designs are not only reminiscent of vibrant India but also resonate with all the elegance of modern Indian design.

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