Five years already? How have they flown by so soon?

Five years ago, three friends who’d gone to business school together decided to be brave and go into business for themselves. They didn’t want the humdrum of a 9-5 job, they wanted some excitement and creativity and some fun to boot! Thus was Purvaai born.PriSonaliTarangPic

We’ve had an excellent time over the last 5 years, pandering to our creative sides while at the same time promoting age-old textiles traditions, and sure, we’ve had a fair few road bumps, but that’s never put us off. As we mark our fifth anniversary this year, please join us on July 15, 2016, between 5:30 pm and 8:00 pm at the Showcase at Craft Central, 33-35 St John Square, Clerkenwell, London, EC1M 4DS, (Tube: Farringdon) for a Champagne reception to thank our buyers, suppliers, associates, mentors, supporters and friends, without whom we would not be in existence. [RSVP:]

We, at Purvaai, pride ourselves on presenting only the highest quality, most unusual textiles-based home decor and personal accessories. Time and again, we’ve heard how much that is appreciated. A bit more beauty in the world is a need of the hour.

This year also marks our fifth time exhibiting at Craft Central, a unique charity working to maintain and promote fine craft and design skills in the heart of London’s historic community of Clerkenwell. We are proud to be members of and associated with this wonderful organisation, whose vision of building a strong future for craft and design is aligned so closely to ours, right from the very start.Islington-20120607-00108

So, please stop by for a glass or two of champagne, late evening shopping and also to meet others like youreself- connoisseurs of the finer things in life and supporters of the arts and crafts. We look forward to seeing you there.

Exhibition Opening times:
Dates: 11th July 2016 to 16th July 2016
Opening Times: Mon 2:30-6:30pm; Tue-Thu 10:30am-6:30pm; Fri 10:30am-8:00pm; Sat 10:30am-3pm

Bagru- The home of Rajasthani Naturally Dyed Block Prints

The town of Bagru is about half an hour by car from Jaipur, the fairly well-known capital of the north Indian state of Rajasthan. It has been the home of the eponymous (‘Bagru’) naturally dyed, hand block printed fabric for over 350 years.

Block prints from Bagru often have a characteristic off-white to beige base, achieved by soaking the fabric in a ‘Harda’ solution created from the myrobalan plant.

Block prints from Rajasthan-Bagru

Bagru Naturally Dyed Table Cloth. Click on the image to see the intricate design and depth of colour.

The wide variety of designs, which range from floral to geometric, are then printed by hand using traditional, hand-carved wooden blocks mainly made of Sisam (Indian Rosewood). The dyes used come from natural and non-chemical/ non-synthetic sources such as blue from indigo, red from madder, greens from indigo mixed with pomegranate, yellow from turmeric, and blacks and browns from rust and sugar.

Bagru Silk Scarf

Naturally Dyed Block Printed Scarf in washed pure mulberry silk. The natural dyes used in this scarf are made from myrobalan, sugar and rust.

In order to create white patterns on a coloured base, the artisans use a form of resist dyeing called ‘Daboo’ (sometimes spelt ‘Dabu’). This method involves first printing the fabric with a paste of mud and then dyeing it in a vat of the colour to be used as the base.

Daboo Block Print Duvet Cover

Daboo is a form of resist dyeing practiced by the block printers of Rajasthan. The application of the mud paste prevents the area under the mud from catching the dye.

This is a complicated, time and labour intensive process which requires the skill and expertise of the traditional artisans of Bagru.

Both these traditional methods of block printing with natural dyes, need several rounds of washing and drying. Rajasthan, the desert state, with its fierce sunshine and blazing heat is particularly well suited for this activity. However, in the monsoon and winter months, all printing and dyeing has to be suspended because the lack of steady sunshine can affect the quality and colours of the dyes.

Bagru Block Print Scarves

These light as air scarves are a great example of how the block prints of Bagru are as relevant today as they were 350 years ago.

At Purvaai we are privileged to work with the artisan suppliers of Bagru and Sanganer who are engaged in the age-old tradition of block printing with natural dyes. Their lovely designs are translated into scarves in cotton and silk, cushions and curtains, which we are proud to bring to the world.

Pure silk naturally dyed block printed scarf

Naturally Dyed Block Printed Scarf in pure silk. The jasmine pattern in white on this scarf is achieved through resist dyeing.

Purvaai exhibits in trendy Clerkenwell, London- August 12th-17th, 2014.

For the third year running, Purvaai is exhibiting in the quirky, artsy London neighbourhood of Clerkenwell.

Visit our annual Creative Textile Showcase being held this week at The Showcase at Craft Central, a pioneering not-for-profit organisation dedicated to building a strong future for craft and design.

On show are our newly launched personal accessories including Bags & totes in interesting fabrics like nettle& hemp, stoles & scarves in cotton voile, hand woven silk and pure sheep’s wool along with our ever popular soft furnishings viz. cushions, throws, bed linen and very covetable new table linen, perfect for al fresco dining this summer.

block print table cloth

New hand block printed Table Cloth








There are great discounts on all products plus a very special extra 10% off on presentation of this flyer:

10% off discount flyer

Flyer for extra 10% off at Purvaai’s Creative Textiles Showcase 2014










There is late night shopping from today (August 13th) until Friday (August 15th). So stop by for some delightful and unique accessories at The Showcase, Craft Central, 33-35 St John’s Square, London EC1M 4DS.



Purvaai launches new collections at Top Drawer 2013

On its third outing at Top Drawer, to be held from September 15-17 at Olympia, London, Purvaai, is all set to unveil its newest range of products.

Split into three distinct yet cohFloralJaal_500esive collections, Hand Stamped, Hand Woven and Hand Embellished,

Purvaai’s product offering this time comprises made-ups for the home, exclusive personal accessories such as scarves, stoles and bags, fabric as yardage, which can be converted into bespoke products on request and brand new textile-based gift items. The three collections, each focusing on a unique aspect of hand work, will make it easy for visitors to the show to visualise how mixing and matching the techniques can help them develop a look that is all their own.

HandblockprintedElephants_500The Hand Stamped collection features gorgeous hand block-printed cottons and silks in a variety of motifs and colours, traditional as well as contemporary. On offer are a complete bedding range including flat sheets, duvet covers, pillow cases, and quilts in bespoke designs. Also available are a wide range of scarves and stoles to help brighten what would otherwise be a rather somber Autumn-Winter wardrobe.

BhagalpurScarf2_500Naturally dyed pure sheep’s wool, silks and cotton woven on traditional hand looms and eco-friendly fabrics made from Hemp and Nettle make up the Hand Woven range. Available either as yardage or as made-ups and personal accessories, these fabrics are perfect for Autumn-Winter.

modifiedchevronforblogDelicate hand embroidery in soft pastels and punchy accent colours, the quilts and cushions that form a part of the Hand Embellished range feature the traditional techniques of Kantha, bead work and appliqué.

nettlebaggreyWe are more than happy to work with interested buyers on bespoke requirements. We can undertake all the work from designing and sampling to finally producing the order. There are discounts available for orders placed at Top Drawer and also quantity discounts available after the show.

Visit us at Stand B119, at Top Drawer 2013, September 15-17, at Olympia, London.

Winners of Purvaai’s Textile Design Competition 2013 announced

On July 18th, 2013, Purvaai announced the winners of its second annual Textile Design Competition at an awards ceremony held at Craft Central in London.

Victoria McLean and Elise Nichols were the first and second place winners, respectively. They are both students of the Winchester School of Art.

Winners of Textile Design Competition- Victoria McLean & Elise Nichols

Winners of Textile Design Competition- L to R-Victoria McLean & Elise Nichols with judge Nicola Holden (extreme right in blue.)

The theme of the competition this year was ‘Naturally Yours’, inspired by current designs trends and Pantone’s shade of the year- Emerald Green- and participants were free to interpret the theme as they best saw fit.

The many entries reflected the breadth of the theme as participants took inspiration from flora, fauna, sea life and even the insect world!

The first place winner, Victoria McLean, is currently a second year student at the Winchester School of Art, studying for a BA Hons in Fashion and Textile Design.

Tori’s entry used a colour palette inspired by Pantone’s shade of the year, Emerald Green. The sea blues and the various soft and warm shades of green in the designs are reminiscent of spring. The motifs are a combination of floral designs boldly superimposed on striking bird and leaf motifs.

Victoria McLean's first place winning entry

Victoria McLean’s first place winning entry

Her design note suggests the use of high-end fabrics for production such as shot-silk and techniques such as screen print, embroidery and applique.

Elise Nichols, the second-place winner of Purvaai’s Textile Design competition, is also a student of the Winchester School of Art.

Elise’s designs are particularly well-suited for digital printing. The first of her designs ‘Reflected Leaves’ is based on a popular trend of 2013, which is ‘mirroring’. She used a single leaf design, repeated and superimposed about 40 times.

Elise Nichols' second place winning entry

Elise Nichols’ second place winning entry

The colours are earthy and autumnal with browns and beiges dominating, but with a pop of blue to brighten the effect. The other design in her submission comprised a hand-drawn acorn nut repeated in a more orderly fashion. The tops of the acorns are brightly coloured, making the design very contemporary and appealing. Her recommendation for a base fabric for both designs is heavy cotton.

Sarah Campbell of Collier Campbell

Veteran designer Sarah Campbell of Collier Campbell was a surprise guest at the Textile Design Awards Ceremony.
(img courtesy:

The big surprise of the evening was a treat for the participants in the form of Sarah Campbell, veteran textile designer and one of the founders of textile design firm, Collier Campbell. Sarah’s brief address to the competition participants stressed the need for designers to show tenacity in their chosen field and to not give up on themselves or their designs if they are not instantly successful. Very sound advice we thought!

UPDATE: Purvaai’s Textile Design Competition

Great news for students and recent graduates interested in Purvaai’s Textile Design Competition! The registration deadline has now been extended to April 15th, 2013.

So if you thought you’d missed your chance, hurry up and send in your registrations now. Once you’ve registered, your competition entries must reach us no later than April 30th, 2013.

Download the info pack and registration form here.


Judges of the Textile Design Competition 2013

We at Purvaai feel incredibly lucky to have secured for the second year running some truly wonderful judges for our annual Textile Design Competition.

Just as in our launch year, 2012, this year also we have a selection of interior designers, retailers and academicians on the jury who represent a cross section of the design industry, into which the young designers participating in our competition will soon be making forays. The judges will be able to give them feedback, which will help them as they launch their careers

To learn more about the Judges for the Textile Design Competition 2013, read on.

Toolika Gupta- Independent Fashion and Textiles Researcher and Academic

Toolika GuptaToolika Gupta is a UK-based costume, textile and fashion enthusiast. With over 15 years of Academic, Administrative and Industry experience, her particular areas of interest include the history of textiles and fashion, especially Indian textiles, surface design techniques, sustainable and ethical fashion and fashion studies. She is a tutor at Buckinghamshire County Council for Indian Textiles and at Missenden Abbey where she teaches courses such as ‘An introduction to Indian Tie and Dye’ and ‘An Introduction to Indian Hand Embroidery’.

Toolika has run and participated in several workshops and presentations on the history of textiles, eco-friendly  textiles, craft-cluster development and more. Toolika is currently a PhD candidate at The University of Glasgow.

Nicola Holden- Interior Designer, ‘Nicola Holden Designs’

Nicola Holden, Interior Designer

Nicola Holden, Interior Designer, Nicola Holden Designs

Nicola Holden is an established interior designer, with her own boutique interior design company, ‘Nicola Holden Designs’, which specialises in bringing outstanding  contemporary design and decoration to all areas of residential interiors. Her work has been featured in 25 Beautiful Homes, Ideal Home Magazine and North West Magazine. She is an active member of the British Institute of Interior Design (BIID), and writes her own blog as well as blogging regularly for Decorex International.
Freddie Oke- Co-founder and Proprietor, Do South

Freddie Oke- Proprietor, Do South

Freddie Oke- Proprietor, Do South

Freddie Oke, owner of Do South, runs a successful retail shop based in Crystal Palace, South London. He has opened his world of modern and vintage design to a discerning public that want beautiful things. His eye for colour and style is what makes Freddie’s imagination an enchanting experience. Having traveled the world extensively, he has built up a wide collection of interior pieces. He spent his early years playing and recording music for television and radio and has since gone on to create his new way of harmonies through beautiful furniture and objects.

Jo Walker – Founder and Proprietor, Pure Lana

Jo Walker, Founder and Proprietor, Pure Lana

Jo Walker, Founder and Proprietor, Pure Lana

Jo is an entrepreneur who is behind the luxury brand ‘Pure Lana’, which specialises in creating luxurious home-ware products using traditional craftsmanship and 100% organic textiles.

Pure Lana is renowned for producing unique products using textures with warmth and depth. Jo’s role is to ensure each collection strives to produce the perfect alignment of stylistic elements necessary to satisfy a diverse range of tastes.

Purvaai’s Textile Design Competition 2013
is an opportunity for talented young designers to be noticed by industry decision makers. With prizes totalling £400, this is a great platform from which to launch their careers. Register by April 1st and send in your competition entries no later than April 30th, 2013. Registration forms and info pack available to download here.

Purvaai’s Textile Design Competition Reloaded- Students and Fresh Grads invited

Competition Participants

Entries from the competition in 2012

Calling all student designers and recent graduates of textile/ interior design programs! If you are a whiz at design and want to be noticed, then you simply can’t miss Purvaai’s second annual Textile Design Competition.

After a resounding response to our first ever competition last year, Purvaai’s Textile Design Competition 2013 is an opportunity for talented young designers- students and recent graduates of UK-based design programs, to showcase their talent to industry stakeholders and the public at large (and also a chance at winning the cash prize.)

The theme for Purvaai’s Textile Design Competition 2013 is ‘Naturally Yours’. This theme is drawn from a top trend emerging for 2013 of the ‘Natural Home’- a cozy nest of texture and pattern both inspired by nature and grounded in an earthly palette. “This trend directs the desire to reflect the natural world in a tranquil home environment”, says Llenay Ferretti, Trade Development Consultant East & Central Africa Trade Hub.

Even Pantone’s colour of the year is ‘Emerald’. Described as being  “Lively. Radiant. Lush… A colour of elegance and that enhances our sense of well-being, balance and harmony.” The Pantone site says, “It is the colour of growth, renewal and prosperity, no other colour conveys regeneration more than green.” As a generation turns its attention to conservation and regeneration, materials such as handloom cotton, raw silk, wool and un-dyed fibres in linen or flax put sustainability top of mind. There is an increased appreciation for natural plant-based dyes, which influences the approach to beauty in an ecologically friendly way.

According to trend agency Lobster Concepts, a new generation of designers is reviving traditional craft techniques. Less is more and humble yet precious textiles are leading.

With the theme of ‘Naturally Yours’, Purvaai’s Textile Design Competition 2013 provides young, talented designers a platform to present designs inspired by Nature. They are welcome to interpret this theme in their own special way.

Registration forms are now available for download on the site.


  1. 1st April 2013 – Last date to register by completing, signing and sending the registration form to
  2. 30th April 2013 (midnight) – Final deadline for submission of designs.

The feel good factor

As more and more traditional arts and crafts are dying out, thanks to mechanization, over-the-top consumerism and just plain short sightedness on our part, organisations like Himalayan Weavers, come as a breath of fresh air.

Himalayan Weavers was set up to promote environmentally friendly products from the Himalayas. Working with two tribes who have inhabited the foothills of the Himalayas for centuries, the Bhotias and the Jaunpuris, Himalayan Weavers practices fair trade.

These tribes live along a wide stretch of the Himalayas. They are legendary traders, shepherds, spinners and weavers. For generations they nurtured partnerships with nomadic Tibetans, enriching their craft by learning about new dyes and adapting Tibetan designs.

Handwoven, Naturally Dyed Sheep's wool throws

The warm and wonderful fair trade throws, which are part of our Autumn Winter range

They are highly skilled but their access to markets is very limited, largely confined to pilgrims visiting various holy shrines in the Himalayas. In recent times, greater access to mechanized mill products has also led to a decline in the demand for traditional wool craftsmanship. The Himalayan Weavers’ co-op is working to revive this tradition by supporting spinners and weavers of the region.

The salaries and wage rates paid by Himalayan Weavers to these groups are considerably higher than those prevalent in the area. In addition, they also practice a policy of equal pay for equal work, thus empowering women workers.

Himalayan Tribal woman weaving wool on handloom

One of the Himalayan Weavers (source: Himalayan Weavers)

They encourage people working with them to study further. This is particularly important in case of women employees, many of whom drop out of school at a very young age. They pay all the expenses related to their education and allow fully paid time off so that they can prepare for and sit examinations. Supported by Himalayan Weavers, two of the women employees are now pursuing a college degree. They also provide medical support by reimbursing the cost of hospital visits and medicines. But above all, they encourage craftspeople (women spinning yarn and the weavers) to work from home so that their other economic activities, such as farming, and social life are not affected.

We are proud to be associated with Himalayan Weavers and present hand spun, hand woven throws in naturally dyed sheep’s wool as part of our Autumn Winter ‘Weaves’ collection.

If you are a retailer interested in stocking these beautiful, warm, rich throws and also in supporting the indigenous Himalayan people while preserving rich handicraft traditions, please contact us.

Handwoven Sheepswool Throws in Purvaai window display

Available in a variety of colours, better to mix and match with, our throws displayed in Craft Central’s window in London

These soft and luxuriant fair trade throws will also be on display at our stall (B122) at Top Drawer in Olympia, London, from September 16-18, 2012.

Come one, come all – Lovers of all things fine from the North West, Purvaai exhibits at Tatton Park, Knutsford

We’re very excited to finally be able to bring our collection to the North West to show in an exhibition and sale.

Purvaai’s wide range of products is on display at the Spring Gift Fair at Tatton Park, nestled in the peaceful Cheshire countryside, at Knutsford.

– From 5 May 2012 to 7 May 2012 (10:30 am to 5:00 pm each day)
Where–  Tenant’s Hall, Tatton Park , Knutsford, Cheshire, WA16 6QN

And bring the kids. There are usually several activities for young children, including puppet shows, magic shows, carousels, swing sets, and the opportunity to enjoy the extensive park grounds with deer that roam free! (Just some of our favourite things about this historic estate.)

So what are you waiting for?!? We hope to meet you this weekend.