Parisian Inspiration

What could evoke the sense of grandeur and elegance other than the city of Paris? Every nook and turn surprises the rambler with visual delights – the shuttered windows, the quaint balconies, the grand facades of the buildings, the hints of gold on street lamps.

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The city offers an abundance of inspiration for home decor. Bring the French ‘Joie de Vivre’ into your own home.

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UPDATE: Purvaai’s Textile Design Competition

Great news for students and recent graduates interested in Purvaai’s Textile Design Competition! The registration deadline has now been extended to April 15th, 2013.

So if you thought you’d missed your chance, hurry up and send in your registrations now. Once you’ve registered, your competition entries must reach us no later than April 30th, 2013.

Download the info pack and registration form here.

 

Judges of the Textile Design Competition 2013

We at Purvaai feel incredibly lucky to have secured for the second year running some truly wonderful judges for our annual Textile Design Competition.

Just as in our launch year, 2012, this year also we have a selection of interior designers, retailers and academicians on the jury who represent a cross section of the design industry, into which the young designers participating in our competition will soon be making forays. The judges will be able to give them feedback, which will help them as they launch their careers

To learn more about the Judges for the Textile Design Competition 2013, read on.

Toolika Gupta- Independent Fashion and Textiles Researcher and Academic

Toolika GuptaToolika Gupta is a UK-based costume, textile and fashion enthusiast. With over 15 years of Academic, Administrative and Industry experience, her particular areas of interest include the history of textiles and fashion, especially Indian textiles, surface design techniques, sustainable and ethical fashion and fashion studies. She is a tutor at Buckinghamshire County Council for Indian Textiles and at Missenden Abbey where she teaches courses such as ‘An introduction to Indian Tie and Dye’ and ‘An Introduction to Indian Hand Embroidery’.

Toolika has run and participated in several workshops and presentations on the history of textiles, eco-friendly  textiles, craft-cluster development and more. Toolika is currently a PhD candidate at The University of Glasgow.

Nicola Holden- Interior Designer, ‘Nicola Holden Designs’

Nicola Holden, Interior Designer

Nicola Holden, Interior Designer, Nicola Holden Designs

Nicola Holden is an established interior designer, with her own boutique interior design company, ‘Nicola Holden Designs’, which specialises in bringing outstanding  contemporary design and decoration to all areas of residential interiors. Her work has been featured in 25 Beautiful Homes, Ideal Home Magazine and North West Magazine. She is an active member of the British Institute of Interior Design (BIID), and writes her own blog as well as blogging regularly for Decorex International.
Freddie Oke- Co-founder and Proprietor, Do South

Freddie Oke- Proprietor, Do South

Freddie Oke- Proprietor, Do South

Freddie Oke, owner of Do South, runs a successful retail shop based in Crystal Palace, South London. He has opened his world of modern and vintage design to a discerning public that want beautiful things. His eye for colour and style is what makes Freddie’s imagination an enchanting experience. Having traveled the world extensively, he has built up a wide collection of interior pieces. He spent his early years playing and recording music for television and radio and has since gone on to create his new way of harmonies through beautiful furniture and objects.

Jo Walker – Founder and Proprietor, Pure Lana

Jo Walker, Founder and Proprietor, Pure Lana

Jo Walker, Founder and Proprietor, Pure Lana

Jo is an entrepreneur who is behind the luxury brand ‘Pure Lana’, which specialises in creating luxurious home-ware products using traditional craftsmanship and 100% organic textiles.

Pure Lana is renowned for producing unique products using textures with warmth and depth. Jo’s role is to ensure each collection strives to produce the perfect alignment of stylistic elements necessary to satisfy a diverse range of tastes.


Purvaai’s Textile Design Competition 2013
is an opportunity for talented young designers to be noticed by industry decision makers. With prizes totalling £400, this is a great platform from which to launch their careers. Register by April 1st and send in your competition entries no later than April 30th, 2013. Registration forms and info pack available to download here.

Purvaai’s Textile Design Competition Reloaded- Students and Fresh Grads invited

Competition Participants

Entries from the competition in 2012

Calling all student designers and recent graduates of textile/ interior design programs! If you are a whiz at design and want to be noticed, then you simply can’t miss Purvaai’s second annual Textile Design Competition.

After a resounding response to our first ever competition last year, Purvaai’s Textile Design Competition 2013 is an opportunity for talented young designers- students and recent graduates of UK-based design programs, to showcase their talent to industry stakeholders and the public at large (and also a chance at winning the cash prize.)

The theme for Purvaai’s Textile Design Competition 2013 is ‘Naturally Yours’. This theme is drawn from a top trend emerging for 2013 of the ‘Natural Home’- a cozy nest of texture and pattern both inspired by nature and grounded in an earthly palette. “This trend directs the desire to reflect the natural world in a tranquil home environment”, says Llenay Ferretti, Trade Development Consultant East & Central Africa Trade Hub.

Even Pantone’s colour of the year is ‘Emerald’. Described as being  “Lively. Radiant. Lush… A colour of elegance and that enhances our sense of well-being, balance and harmony.” The Pantone site says, “It is the colour of growth, renewal and prosperity, no other colour conveys regeneration more than green.” As a generation turns its attention to conservation and regeneration, materials such as handloom cotton, raw silk, wool and un-dyed fibres in linen or flax put sustainability top of mind. There is an increased appreciation for natural plant-based dyes, which influences the approach to beauty in an ecologically friendly way.

According to trend agency Lobster Concepts, a new generation of designers is reviving traditional craft techniques. Less is more and humble yet precious textiles are leading.

With the theme of ‘Naturally Yours’, Purvaai’s Textile Design Competition 2013 provides young, talented designers a platform to present designs inspired by Nature. They are welcome to interpret this theme in their own special way.

Registration forms are now available for download on the site.

IMPORTANT DATES:

  1. 1st April 2013 – Last date to register by completing, signing and sending the registration form to competition@purvaai.co.uk
  2. 30th April 2013 (midnight) – Final deadline for submission of designs.

Purvaai’s Autumn Winter collection launch at Top Drawer Autumn, 2012

We’ve just wrapped up all the frenzy of post trade show activity like booking orders, making sure the supply chain is handling the demand and toasting to the most successful showing till date! Exhibiting at Top Drawer Autumn 2012 was a very wise decision in retrospect despite all the drama before and during the show – what with some of the samples arriving the day before AND our stand having no walls to it. See how the trade show progressed in pictures. Here is how the stand looked like at the end of the setting-up.

Top Drawer Autumn 2012 stand

Here’s what we had to say about our participation in the trade show and our brand new collections.

Apart from all the serious stuff, we made some fab friends with our neighbors at the trade show. They all are enterprising entrepreneurs, with some fantastic products and great big smiles! Thanks for making all the effort so much fun!

Odd Co

Odd co – they make the grooviest cases for e-readers, i-phones – very cool

Matt from Buddha Board

Matt from Buddha Board – a really relaxing way of doodling – and no paint mess to clear after

Karenza

Karenza of Karenza & Co – we’ve crossed path at both trade shows this year – so feels like we are on the journey together

Potina Vuyisa

Potina Vuyisa – a South African ceramic artist with the widest smile ever and the most gorgeous products

And finally us, feeling quite chuffed with the whole experience! We will be at Top Drawer Autumn 2013….hope to see all our friends again and wishing them the very best till then!

LtoR – Tarangini, Priya and Sonali

Top Drawer Autumn… next chapter in our trade journey

Having bet on Top Drawer as our launch trade show in January this year, and coming away from it with many retail contacts and a few orders to sustain us, we were quite happy with the start of our trade career. So choosing to be back at the show this Autumn with a new set of collections, hoping to have another crack at the retail buyers, we must be stark raving mad!!

But there is method in this madness (or atleast we hope so!) as we are doing so many things which we missed out with our first show. We have the samples ready well in advance, stylized images evoking a sense of luxury are out into the digital world, press releases about our very many inspirations written and blogged, a feature in a trade mag BEFORE the trade show, invitations to the buyers sent out so that they receive them well in advance AND wardrobe for three days of high power sales sorted!

All we need is for hordes of buyers to flock at our stand (B122 in the Gift isle), gush at all the gorgeous colours and designs (a little bit of gushing is very good for the ego) but at the end of it all BUY our products! The other thing we have worked on (apart from the look of the wardrobe) is the product pricing – we have many many designs in the affordable range so that Purvaai’s gorgeousness can spread across many homes this Christmas (oooh we like the sound of that – Santa you have some serious competition!)

Visit us at Stand B122 at Top Drawer Autumn, 16-18 September 2012, London Olympia.

The feel good factor

As more and more traditional arts and crafts are dying out, thanks to mechanization, over-the-top consumerism and just plain short sightedness on our part, organisations like Himalayan Weavers, come as a breath of fresh air.

Himalayan Weavers was set up to promote environmentally friendly products from the Himalayas. Working with two tribes who have inhabited the foothills of the Himalayas for centuries, the Bhotias and the Jaunpuris, Himalayan Weavers practices fair trade.

These tribes live along a wide stretch of the Himalayas. They are legendary traders, shepherds, spinners and weavers. For generations they nurtured partnerships with nomadic Tibetans, enriching their craft by learning about new dyes and adapting Tibetan designs.

Handwoven, Naturally Dyed Sheep's wool throws

The warm and wonderful fair trade throws, which are part of our Autumn Winter range

They are highly skilled but their access to markets is very limited, largely confined to pilgrims visiting various holy shrines in the Himalayas. In recent times, greater access to mechanized mill products has also led to a decline in the demand for traditional wool craftsmanship. The Himalayan Weavers’ co-op is working to revive this tradition by supporting spinners and weavers of the region.

The salaries and wage rates paid by Himalayan Weavers to these groups are considerably higher than those prevalent in the area. In addition, they also practice a policy of equal pay for equal work, thus empowering women workers.

Himalayan Tribal woman weaving wool on handloom

One of the Himalayan Weavers (source: Himalayan Weavers)

They encourage people working with them to study further. This is particularly important in case of women employees, many of whom drop out of school at a very young age. They pay all the expenses related to their education and allow fully paid time off so that they can prepare for and sit examinations. Supported by Himalayan Weavers, two of the women employees are now pursuing a college degree. They also provide medical support by reimbursing the cost of hospital visits and medicines. But above all, they encourage craftspeople (women spinning yarn and the weavers) to work from home so that their other economic activities, such as farming, and social life are not affected.

We are proud to be associated with Himalayan Weavers and present hand spun, hand woven throws in naturally dyed sheep’s wool as part of our Autumn Winter ‘Weaves’ collection.

If you are a retailer interested in stocking these beautiful, warm, rich throws and also in supporting the indigenous Himalayan people while preserving rich handicraft traditions, please contact us.

Handwoven Sheepswool Throws in Purvaai window display

Available in a variety of colours, better to mix and match with, our throws displayed in Craft Central’s window in London

These soft and luxuriant fair trade throws will also be on display at our stall (B122) at Top Drawer in Olympia, London, from September 16-18, 2012.