And the award goes to…..

Purvaai’s ‘Textile Design Competition 2012’ for students and recent graduates ran from early March to the end of April.  Applicants were required to design either a range of table linen OR to design decorative cushion covers and throws based on the theme “Reminiscing the Raj”.

One of the goals of the competition was to provide students and recent graduates of design programs the opportunity to showcase their talent in front of industry stakeholders. The judges’ panel was, therefore, carefully put together and included textile designers, a celebrated interiors journalist, a stylist and decorator, a buyer and proprietor of a well-known London home décor store and an academic.

We received entries from across the UK from both, current students and recent graduates. The design ideas were many from the vibrant to the romantic; from intricate to the contemporary. Many motifs, colours, architectural designs, jewels were used as inspiration by the participants.

Our jury had their work cut out. Toolika Gupta, our creative lead for the competition and also one of the judges, had put together various aspects on which the participants were to be marked, like; concept and creativity, interesting interpretations of the design brief, innovative placements, market relevance and practicality of execution. After a month long completely independent jury process, we finally have the winners! However, the suspense is to last just a little longer…..

The winning entries are to be announced at the Awards Ceremony during our ‘Home Décor Showcase’ exhibition at Craft Central in Clerkenwell, London on Thursday, June 7. A grand champagne reception is planned to felicitate participants in the textile design competition, as well as the awards ceremony where the winner and the first runner up will be announced and presented with their prize cheques. This reception requires an invitation which can be obtained by sending an RSVP to info@purvaai.co.uk.

Home textile design competition announced for UK design students and recent graduates

Purvaai announces a home textile design competition for all students living in the United Kingdom who are either pursuing a design degree or diploma or have recently (in the last 3 years) graduated from a UK-based design institute.

Purvaai’s ‘Textile Design Competition 2012’ entails designing a range of table linen including runner(s), napkin(s) and table cloth(s) OR designing decorative cushion cover(s) and throw(s) based on the theme “Reminiscing the Raj”.

“The days of the British Raj evoke nostalgia for the royalty of yore”, says Toolika Gupta, Creative Consultant and Competition Lead for Purvaai. “Those luxurious palaces and gardens, full of exotic Indian riches and a blending of the Mughal and British styles are full of inspirations. The beautiful chintz, Kashmiri shawls, miniature paintings, carved wooden boxes with secret compartments, the rich carpets or kaleens as they were called, and the dazzling white marble walls with semi-precious stone inlay in floral motifs- these were the reasons India was called ‘a jewel in the crown’ of the British Empire.” she adds.

Priya Raghavan, Co-founder and Director of Purvaai says “With this competition we hope to offer young, talented designers a platform to reinterpret this nostalgia in their very own special way.” Applicants may choose to design prints or embroidery and suggest base fabrics, colour-ways and finishing techniques.

Applicants must register by completing the competition form, which may be downloaded from the website www.purvaai.co.uk. They must also submit a concept note of about 150 words. Competitors can send in detailed inspirational pictures and notes along with fabric choices with each design, if they so desire, however this is not mandatory.

Learn more about Purvaai’s Textile Design Competition 2012 here.