Purvaai’s Autumn Winter collection launch at Top Drawer Autumn, 2012

We’ve just wrapped up all the frenzy of post trade show activity like booking orders, making sure the supply chain is handling the demand and toasting to the most successful showing till date! Exhibiting at Top Drawer Autumn 2012 was a very wise decision in retrospect despite all the drama before and during the show – what with some of the samples arriving the day before AND our stand having no walls to it. See how the trade show progressed in pictures. Here is how the stand looked like at the end of the setting-up.

Top Drawer Autumn 2012 stand

Here’s what we had to say about our participation in the trade show and our brand new collections.

Apart from all the serious stuff, we made some fab friends with our neighbors at the trade show. They all are enterprising entrepreneurs, with some fantastic products and great big smiles! Thanks for making all the effort so much fun!

Odd Co

Odd co – they make the grooviest cases for e-readers, i-phones – very cool

Matt from Buddha Board

Matt from Buddha Board – a really relaxing way of doodling – and no paint mess to clear after

Karenza

Karenza of Karenza & Co – we’ve crossed path at both trade shows this year – so feels like we are on the journey together

Potina Vuyisa

Potina Vuyisa – a South African ceramic artist with the widest smile ever and the most gorgeous products

And finally us, feeling quite chuffed with the whole experience! We will be at Top Drawer Autumn 2013….hope to see all our friends again and wishing them the very best till then!

LtoR – Tarangini, Priya and Sonali

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Top Drawer Autumn… next chapter in our trade journey

Having bet on Top Drawer as our launch trade show in January this year, and coming away from it with many retail contacts and a few orders to sustain us, we were quite happy with the start of our trade career. So choosing to be back at the show this Autumn with a new set of collections, hoping to have another crack at the retail buyers, we must be stark raving mad!!

But there is method in this madness (or atleast we hope so!) as we are doing so many things which we missed out with our first show. We have the samples ready well in advance, stylized images evoking a sense of luxury are out into the digital world, press releases about our very many inspirations written and blogged, a feature in a trade mag BEFORE the trade show, invitations to the buyers sent out so that they receive them well in advance AND wardrobe for three days of high power sales sorted!

All we need is for hordes of buyers to flock at our stand (B122 in the Gift isle), gush at all the gorgeous colours and designs (a little bit of gushing is very good for the ego) but at the end of it all BUY our products! The other thing we have worked on (apart from the look of the wardrobe) is the product pricing – we have many many designs in the affordable range so that Purvaai’s gorgeousness can spread across many homes this Christmas (oooh we like the sound of that – Santa you have some serious competition!)

Visit us at Stand B122 at Top Drawer Autumn, 16-18 September 2012, London Olympia.