The Winner(s) Takes it All…

As a part of its three day selling exhibition at CraftCentral in Clerkenwell, Purvaai hosted a Champagne Reception in honour of the participants and winners of its very first Textile Design Competition.

The Champagne Reception was the culmination of Purvaai’s Textile Design Competition, which ran in April and May 2012. The theme of the competition was ‘Reminiscing the Raj’ and participants were given a free reign to interpret the age of Indian Royalty and the effects of the British Raj on the arts and crafts of India.

The entry which won first place, by Chloe Hamill of Manchester School of Art, featured India’s national bird, the Peacock – a favourite of the erstwhile Indian royals, whereas runner up Laura Andrews of University of Brighton, was heavily inspired by Indian art and architecture, with geometric patterns and bright colours figuring prominently in her designs.

Chloe Hamill with her First Prize winning entry

“We can only imagine how hard judging all the lovely designs must have been for our judges’ panel”, said Priya Raghavan, Director and Co-founder of Purvaai. “But the winners are truly deserving of the titles.” Toolika Gupta, creative lead for the competition as well as one of the judges, addressing the gathering said “There is a lot of design talent out there, and this competition proved it without a doubt.”

Currently running at the Pennybank Chambers in St John’s Square, Purvaai’s home décor showcase (the selling exhibition) is set to run from Thursday, June 7th to Saturday, June 9thand is open to the public with late night shopping everyday. Images of all entries of the competition are also on display.

More images of the Award Ceremony available here.

Laura Andrews Second Prize winning entry

And the award goes to…..

Purvaai’s ‘Textile Design Competition 2012’ for students and recent graduates ran from early March to the end of April.  Applicants were required to design either a range of table linen OR to design decorative cushion covers and throws based on the theme “Reminiscing the Raj”.

One of the goals of the competition was to provide students and recent graduates of design programs the opportunity to showcase their talent in front of industry stakeholders. The judges’ panel was, therefore, carefully put together and included textile designers, a celebrated interiors journalist, a stylist and decorator, a buyer and proprietor of a well-known London home décor store and an academic.

We received entries from across the UK from both, current students and recent graduates. The design ideas were many from the vibrant to the romantic; from intricate to the contemporary. Many motifs, colours, architectural designs, jewels were used as inspiration by the participants.

Our jury had their work cut out. Toolika Gupta, our creative lead for the competition and also one of the judges, had put together various aspects on which the participants were to be marked, like; concept and creativity, interesting interpretations of the design brief, innovative placements, market relevance and practicality of execution. After a month long completely independent jury process, we finally have the winners! However, the suspense is to last just a little longer…..

The winning entries are to be announced at the Awards Ceremony during our ‘Home Décor Showcase’ exhibition at Craft Central in Clerkenwell, London on Thursday, June 7. A grand champagne reception is planned to felicitate participants in the textile design competition, as well as the awards ceremony where the winner and the first runner up will be announced and presented with their prize cheques. This reception requires an invitation which can be obtained by sending an RSVP to info@purvaai.co.uk.

Home textile design competition announced for UK design students and recent graduates

Purvaai announces a home textile design competition for all students living in the United Kingdom who are either pursuing a design degree or diploma or have recently (in the last 3 years) graduated from a UK-based design institute.

Purvaai’s ‘Textile Design Competition 2012’ entails designing a range of table linen including runner(s), napkin(s) and table cloth(s) OR designing decorative cushion cover(s) and throw(s) based on the theme “Reminiscing the Raj”.

“The days of the British Raj evoke nostalgia for the royalty of yore”, says Toolika Gupta, Creative Consultant and Competition Lead for Purvaai. “Those luxurious palaces and gardens, full of exotic Indian riches and a blending of the Mughal and British styles are full of inspirations. The beautiful chintz, Kashmiri shawls, miniature paintings, carved wooden boxes with secret compartments, the rich carpets or kaleens as they were called, and the dazzling white marble walls with semi-precious stone inlay in floral motifs- these were the reasons India was called ‘a jewel in the crown’ of the British Empire.” she adds.

Priya Raghavan, Co-founder and Director of Purvaai says “With this competition we hope to offer young, talented designers a platform to reinterpret this nostalgia in their very own special way.” Applicants may choose to design prints or embroidery and suggest base fabrics, colour-ways and finishing techniques.

Applicants must register by completing the competition form, which may be downloaded from the website www.purvaai.co.uk. They must also submit a concept note of about 150 words. Competitors can send in detailed inspirational pictures and notes along with fabric choices with each design, if they so desire, however this is not mandatory.

Learn more about Purvaai’s Textile Design Competition 2012 here.