And the award goes to…..

Purvaai’s ‘Textile Design Competition 2012’ for students and recent graduates ran from early March to the end of April.  Applicants were required to design either a range of table linen OR to design decorative cushion covers and throws based on the theme “Reminiscing the Raj”.

One of the goals of the competition was to provide students and recent graduates of design programs the opportunity to showcase their talent in front of industry stakeholders. The judges’ panel was, therefore, carefully put together and included textile designers, a celebrated interiors journalist, a stylist and decorator, a buyer and proprietor of a well-known London home décor store and an academic.

We received entries from across the UK from both, current students and recent graduates. The design ideas were many from the vibrant to the romantic; from intricate to the contemporary. Many motifs, colours, architectural designs, jewels were used as inspiration by the participants.

Our jury had their work cut out. Toolika Gupta, our creative lead for the competition and also one of the judges, had put together various aspects on which the participants were to be marked, like; concept and creativity, interesting interpretations of the design brief, innovative placements, market relevance and practicality of execution. After a month long completely independent jury process, we finally have the winners! However, the suspense is to last just a little longer…..

The winning entries are to be announced at the Awards Ceremony during our ‘Home Décor Showcase’ exhibition at Craft Central in Clerkenwell, London on Thursday, June 7. A grand champagne reception is planned to felicitate participants in the textile design competition, as well as the awards ceremony where the winner and the first runner up will be announced and presented with their prize cheques. This reception requires an invitation which can be obtained by sending an RSVP to info@purvaai.co.uk.

Advertisements