One more step forward (and a HUGE one it is)

Purvaai's Core Collection

After an activity-filled start to 2012 at Purvaai, today marks yet another new beginning!

We are very happy to announce the launch of our eCommerce site – You can now browse through our unique collections on our site, select your favourite products and buy them right then and there.

So what are you waiting for? Shop now for Purvaai’s exquisite products – from anywhere in the world – as long as you only need delivery within the UK*!

We are also pleased to report the great response we’ve received to our Textile Design Competition.

Our impressive judges’ panel only helped to generate greater interest and we’re still receiving registrations every day. So, Purvaai has decided to extend the registration deadline to April 30th 2012. If you know of anyone who wants to apply but has been worrying they’ve missed the deadline, please tell them they can still participate.

*Because at present we only ship within the British Isles including Northern Ireland, Isle of Man and Jersey and the Channel Islands. But to those of you who live elsewhere, don’t worry, we’re working on delivering our products all over the world.

Brand Ahoy! (Part II-The hunt for the perfect logo)

In my time at TiE-Boston, the Boston USA chapter of a worldwide business-networking not-for-profit organization, I had worked in Marketing and Communication.

Each year for the annual conference, we commissioned a brochure. This work had been awarded three years in a row to an advertising and design agency based in Pune by the name of Studio Blossoms. They kept getting repeat orders from TiE-Boston because they were just that good!

In that time, the proprietor, Prasad Rasal, had become a friend. When we realized we needed a logo for Purvaai, I knew I wanted to go to Prasad and his team at Studio Blossoms. Their work had been exemplary and they were very, very good about understanding client requirements. Luckily, my partners Sonali and Priya were open to that.

When I mentioned to Prasad that we’d started our own business, he was genuinely happy for us and asked what he could do to help. I explained what we needed- a logo that would stay on with anyone who came into contact with us, one as beautiful as the products we would sell.

As always, he understood perfectly and was super-supportive. So much so that he gave us a break on his regular charges for these services! This was, to a small start-up like ours, a huge deal.

Logo options as provided by StudioBlossoms, Pune

All the gorgeous logos we had to REJECT to pick the best one!!! Criminal waste, we say.

Within a week or so of us having communicated our requirements for a logo, Prasad’s very efficient and extremely talented team had already created no fewer than SEVEN logos!

All of them were beautiful and very relevant to our positioning. They had interpreted the brief so well that all we needed to do was select our favourite. Of course, again, like with the brand name, this was easier said than done. But we managed- the winning logo you can see at the top of this page.

Just like Prasad and Studio Blossoms, there are many others; Photographers, PR professionals, Designers, other e-Commerce retailers and many more, who have helped us in our journey towards becoming successful. Some have offered price breaks, others advice we wouldn’t get anywhere else. One of the things we hope to do through this blog is also thank all these individuals and hopefully get the word out about them. Purvaai supports other small businesses and entrepreneurs.