And then there were more….photos

Mark Henderson (our super talented photographer) and Team Purvaai spent a gruelling day of filling cushion covers, climbing on boxes to hang curtains on trees, and talking to Farmer James and his dog for permission to use his farm gate, and side stepping Thames Valley Police while we played around with a bench by a roadside! Yes, we were on our latest photo shoot and what a day it was.

Phew…now we have some cracking shots of our latest hand crafted products including cushions, throws, tote bags, curtain panels et all. With our focus on texture and detail at Top Drawer this year, this new range coming soon to our website will be spot on if you care for the craft while glamming up your home. Stay tuned to our website and in the meanwhile enjoy the photo journey of our latest shoot here…..

Windsor and Maidenhead-20131008-00844 throws4 bench7 _MG_9889 bench4 curtain ties collection2 _MG_9869 _MG_9867 totebags2Windsor and Maidenhead-20131008-00851

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Purvaai’s Autumn Winter collection launch at Top Drawer Autumn, 2012

We’ve just wrapped up all the frenzy of post trade show activity like booking orders, making sure the supply chain is handling the demand and toasting to the most successful showing till date! Exhibiting at Top Drawer Autumn 2012 was a very wise decision in retrospect despite all the drama before and during the show – what with some of the samples arriving the day before AND our stand having no walls to it. See how the trade show progressed in pictures. Here is how the stand looked like at the end of the setting-up.

Top Drawer Autumn 2012 stand

Here’s what we had to say about our participation in the trade show and our brand new collections.

Apart from all the serious stuff, we made some fab friends with our neighbors at the trade show. They all are enterprising entrepreneurs, with some fantastic products and great big smiles! Thanks for making all the effort so much fun!

Odd Co

Odd co – they make the grooviest cases for e-readers, i-phones – very cool

Matt from Buddha Board

Matt from Buddha Board – a really relaxing way of doodling – and no paint mess to clear after

Karenza

Karenza of Karenza & Co – we’ve crossed path at both trade shows this year – so feels like we are on the journey together

Potina Vuyisa

Potina Vuyisa – a South African ceramic artist with the widest smile ever and the most gorgeous products

And finally us, feeling quite chuffed with the whole experience! We will be at Top Drawer Autumn 2013….hope to see all our friends again and wishing them the very best till then!

LtoR – Tarangini, Priya and Sonali

The Winner(s) Takes it All…

As a part of its three day selling exhibition at CraftCentral in Clerkenwell, Purvaai hosted a Champagne Reception in honour of the participants and winners of its very first Textile Design Competition.

The Champagne Reception was the culmination of Purvaai’s Textile Design Competition, which ran in April and May 2012. The theme of the competition was ‘Reminiscing the Raj’ and participants were given a free reign to interpret the age of Indian Royalty and the effects of the British Raj on the arts and crafts of India.

The entry which won first place, by Chloe Hamill of Manchester School of Art, featured India’s national bird, the Peacock – a favourite of the erstwhile Indian royals, whereas runner up Laura Andrews of University of Brighton, was heavily inspired by Indian art and architecture, with geometric patterns and bright colours figuring prominently in her designs.

Chloe Hamill with her First Prize winning entry

“We can only imagine how hard judging all the lovely designs must have been for our judges’ panel”, said Priya Raghavan, Director and Co-founder of Purvaai. “But the winners are truly deserving of the titles.” Toolika Gupta, creative lead for the competition as well as one of the judges, addressing the gathering said “There is a lot of design talent out there, and this competition proved it without a doubt.”

Currently running at the Pennybank Chambers in St John’s Square, Purvaai’s home décor showcase (the selling exhibition) is set to run from Thursday, June 7th to Saturday, June 9thand is open to the public with late night shopping everyday. Images of all entries of the competition are also on display.

More images of the Award Ceremony available here.

Laura Andrews Second Prize winning entry

And the award goes to…..

Purvaai’s ‘Textile Design Competition 2012’ for students and recent graduates ran from early March to the end of April.  Applicants were required to design either a range of table linen OR to design decorative cushion covers and throws based on the theme “Reminiscing the Raj”.

One of the goals of the competition was to provide students and recent graduates of design programs the opportunity to showcase their talent in front of industry stakeholders. The judges’ panel was, therefore, carefully put together and included textile designers, a celebrated interiors journalist, a stylist and decorator, a buyer and proprietor of a well-known London home décor store and an academic.

We received entries from across the UK from both, current students and recent graduates. The design ideas were many from the vibrant to the romantic; from intricate to the contemporary. Many motifs, colours, architectural designs, jewels were used as inspiration by the participants.

Our jury had their work cut out. Toolika Gupta, our creative lead for the competition and also one of the judges, had put together various aspects on which the participants were to be marked, like; concept and creativity, interesting interpretations of the design brief, innovative placements, market relevance and practicality of execution. After a month long completely independent jury process, we finally have the winners! However, the suspense is to last just a little longer…..

The winning entries are to be announced at the Awards Ceremony during our ‘Home Décor Showcase’ exhibition at Craft Central in Clerkenwell, London on Thursday, June 7. A grand champagne reception is planned to felicitate participants in the textile design competition, as well as the awards ceremony where the winner and the first runner up will be announced and presented with their prize cheques. This reception requires an invitation which can be obtained by sending an RSVP to info@purvaai.co.uk.

One more step forward (and a HUGE one it is)

Purvaai's Core Collection

After an activity-filled start to 2012 at Purvaai, today marks yet another new beginning!

We are very happy to announce the launch of our eCommerce site – www.purvaai.co.uk. You can now browse through our unique collections on our site, select your favourite products and buy them right then and there.

So what are you waiting for? Shop now for Purvaai’s exquisite products – from anywhere in the world – as long as you only need delivery within the UK*!

We are also pleased to report the great response we’ve received to our Textile Design Competition.

Our impressive judges’ panel only helped to generate greater interest and we’re still receiving registrations every day. So, Purvaai has decided to extend the registration deadline to April 30th 2012. If you know of anyone who wants to apply but has been worrying they’ve missed the deadline, please tell them they can still participate.

*Because at present we only ship within the British Isles including Northern Ireland, Isle of Man and Jersey and the Channel Islands. But to those of you who live elsewhere, don’t worry, we’re working on delivering our products all over the world.

Ragamala Miniature Paintings

Painting, music and poetry came together in the courts of northern India from the sixteenth century in the production of paintings known as ragamala (‘garland of ragas’). A raga is a musical phrase that evokes an emotional response in the listener, and is associated with a particular time of day, season and mood. ‘Male’ ragas were joined with ‘female’ raginis.

Ragamala Miniature Painting

The Ragamala Miniature paintings were commissioned under the Mughal patronage in India and this art form flourished between the 15th and 18th century. In these paintings each raga is personified by a colour, mood, a verse describing a story of a hero and heroine (nayaka and nayika), it also elucidates the season and the time of day and night in which a particular raga is to be sung; and finally most paintings also demarcate the specific Hindu deities attached with the raga, like Bhairava or Bhairavi to Shiva, Sri to Devi etc. The paintings depict not just the Ragas, but also their wives, (raginis), their numerous sons (ragaputra) and daughters (ragaputri).

The Dulwich Picture Gallery offers an exquisite opportunity to view these miniatures through their current exhibition titled ‘Ragamala Paintings from India: Poetry, Passion, Song’.  This exhibition will unveil a rare collection of 24 exquisite miniatures from the Claudio Moscatelli Collection, in a journey across the Indian subcontinent. It is the first show in the UK to focus exclusively on the Ragamala genre.

Purvaai is very proud to be associated with Dulwich Picture Gallery – our vibrant cushions are now available for purchase in their shop.

Dulwich Picture Gallery, Gallery Road, London, SE21 7AD Tel: 020 8693 5254